
Moxie
Creative Director
“That was always part of the vision.”
Moxie leads the department with a clipboard full of ideas and the confidence of someone who has never read the incident reports. She believes every commercial deserves adventure, emotional depth, and at least one effect the team has no idea how to produce.
When a character changes appearance between scenes, Moxie calls it “character development.” When the entire scene changes, she calls it “a bold new direction.”
Official explanation“Of course he looks different. He’s been through a lot since the previous shot.”



